PROMESSES Collection Ap’Art | MODERNE ART FAIR 2025

October 23–26, 2025 | Place de la Concorde

“Rupture”: when contemporary art fractures the codes of luxury real estate.

On the occasion of Paris Art Week, STUDIO YOULOU will inaugurate the first edition of Collection Ap’Art on October 23—a groundbreaking hybrid format where contemporary art and high-end real estate meet to reinvent one another.

This inaugural edition, in partnership with Moderne Art Fair and staged in a 210 m² Haussmann-style apartment on the Champs-Élysées, offers an immersive experience in which each artwork engages in dialogue with the space to reveal another dimension.

Theme 2025: Rupture
For its launch, Collection Ap’Art invites artists to explore the notion of rupture—rupture with established codes, with the boundaries between disciplines, and with traditional ways of presenting both art and real estate. Each artist is free to interpret it—from fracture to metamorphosis, from explosion to rebirth. The works and performances will breathe new energy into the space, transforming the apartment into a living manifesto.

A selection of international artists
Visual artists and designers come together in an exhibition that crosses cultures and disciplines:
Stella Sujin (South Korea), Antoine Duhamel, Laura Tolen (Cameroon), Jordy Kissy Moussa (Congo, Brazzaville), Thaïs Vandanezi (Brazil), Octavio Amado, Sarah Graduel, and more—enriching this landscape of ruptures and cross-dialogues.

A manifesto that challenges conventions
Collection Ap’Art is neither a traditional exhibition nor a simple real estate presentation. It is an open stage for emotions, a laboratory where art transcends walls, real estate becomes artwork, and the public is invited to experience a new space of desire and projection into their future home.

“Emotions trigger decisions. With Collection Ap’Art, we turn rupture into a language to create a new grammar where art and real estate become one.”
— Laetitia YOULOU, Founder of STUDIO YOULOU

At the heart of Moderne Art Fair
During Moderne Art Fair, STUDIO YOULOU takes its place among the galleries and unveils at the very heart of the fair its sales framework dedicated to exceptional properties. Designed for real estate agents and owners aiming for performance—speed, value enhancement, high standards—this hybrid framework blends the aesthetics of art galleries with the benchmarks of luxury real estate. Investors, collectors, owners of an exceptional property: join us for an exclusive experience.

A project with international potential
Conceived as a recurring and adaptable series, Collection Ap’Art aspires to expand beyond Paris and establish an innovative model that unites contemporary art, architectural heritage, and immersive experience.

ABOUT STUDIO YOULOU
Founded in 2023, STUDIO YOULOU is an independent creative studio positioned at the intersection of contemporary art, luxury real estate, and scenography. Through its projects, the studio develops narrative formats.

CONTACT :
Laetitia YOULOU
Founder – STUDIO YOULOU
contact@studioyoulou.com