2024 | Levita – Magic for art

Levita x Moderne Art Fair

ART AND SPACE TOGETHER

TECHNOLOGY FOR THE ART
Magic for art with the ephemeral installation: ‘Art and Space Reunited’. Moderne Art Fair will surprise more than one visitor with the installation created by Levita, one of the fair’s partners. Levita uses neuro-aesthetics to create interactive and emotional experiences, engaging visitors through storytelling and storyliving, transforming them into active participants. In this way, Levita creates meaningful and memorable moments.
In the first pavilion, this installation offers an immersive experience inspired by Otto Piene’s Sky art, using light, movement and emptiness.

Founded in 2018 by two magicians, Clément and Philippe, Levita’s mission is to help its partners ‘tell their story through movement’. Based on a levitation technology that is unique in the world, Levita’s creations are defined by a poetic contradiction: the imaginary becomes tangible. A finalist for the LVMH Innovation Award in 2021, Levita has been creating unforgettable experiences in the four corners of the world for over five years, thanks to its magical installations, both permanent and temporary. With the constant aim of spreading messages in a more tangible way, Levita has contributed to the birth of many projects and given life to many magical ideas, particularly in the field of art, through collaborations with various emblematic players in the artistic world such as the Louvre Museum, the Musée d’Asnières and Studio Drift.

Levita stands out for its mastery of a light magic, marked by minimalism and purity, based on cutting-edge, immersive and captivating technology. Freed from the need for a traditional ‘display’, levitation makes the object or work of art the exclusive focus of attention. There can be no purer presentation than one that frees the material from any physical interaction with external elements. 

Beyond its purity, Levita’s technology is also known for its ability to create a relationship between object and space, a dialogue between matter and air, a link between reality and magic. By giving life to an object or a work of art, we enable it to interact with its environmentbut also with visitors, who can immerse themselves in its history and observe every detail. Designing experiences that appeal to the imagination and emotions allows Levita to rely on the principles of neuro-aesthetics to establish lasting links with the specific audience of its partners. Levita creates magical moments of life, moments of wonder that leave an undeniable and lasting impact on every mind.

The control of space and its representations has been and still is a key issue in the history of art. It has led to major technological advances, including the digital modelling we are witnessing today. Space is a major issue.
For this theme, Levita is inspired by Otto Piene’s Sky Art, which explored light, movement and emptiness. Using levitation technology in an innovative way to illustrate Piene’s helium-inflated sculptures. From the 1960s onwards, Otto Piene developed the concept of Sky Art, bringing together scientists, artists and enthusiasts to create flying works inflated with helium. Director of the Center of Advanced Visual Studies at the Massachusetts Institute of Technology since 1974, Otto Piene is committed to promoting art that serves the common good and scientific progress.
In the first pavilion, this ephemeral installation offers a complete immersive experience. It pays tribute to this innovative vision by drawing inspiration from Piene’s work. Levita explores the fusion of art and technology, creating an installation that highlights the relationship between object and space, materialising the imaginary through levitation technology.